In space no one can hear your pitch: why is redesigning a website important

We’ve been approached to make a website for AUDT, which is a stablecoin.

2 min read

The business has changed: products, services, branding. Your website is the direct extension of your marketing campaign. It’s not some separate thing: it has to directly correlate to the product you offer. If your product line expanded, you need to tell about your new products separately. If you extended, or the opposite, focused down your target audience, you need to make adjustments on the website. Or if you had changed your corporate style and now your website is lagging behind while looking like a website of some other company.

Your messaging is off. Same as the above, and it could be repeated a few more times (and we will repeat it a few more times). Your messaging has to be on point. Not only in general design, but in content. Unlike many agencies, we work not just with the design and the development, but with the content as well, because they must work together to produce a coherent message.

You aren’t proud of it. It’s not business, it’s personal. Have you ever had a situation when you’re networking, and people ask where you work, and you show them your website, and they politely shrug and say «okay»? Imagine, if you had shown them the best damn website in the world. It would produce the exact same effect as telling them you’d been to space.

We’ve been approached to make a website for AUDT, which is a stablecoin.

The business has changed: products, services, branding. Your website is the direct extension of your marketing campaign. It’s not some separate thing: it has to directly correlate to the product you offer. If your product line expanded, you need to tell about your new products separately. If you extended, or the opposite, focused down your target audience, you need to make adjustments on the website. Or if you had changed your corporate style and now your website is lagging behind while looking like a website of some other company.

Your messaging is off. Same as the above, and it could be repeated a few more times (and we will repeat it a few more times). Your messaging has to be on point. Not only in general design, but in content. Unlike many agencies, we work not just with the design and the development, but with the content as well, because they must work together to produce a coherent message.

You aren’t proud of it. It’s not business, it’s personal. Have you ever had a situation when you’re networking, and people ask where you work, and you show them your website, and they politely shrug and say «okay»? Imagine, if you had shown them the best damn website in the world. It would produce the exact same effect as telling them you’d been to space.

Tagged in
#Test
You may also like
Marketing
Cras tincidunt lobortis feugiat

Auctor urna nunc id cursus metus.

2 min watch
4 min listen
12 min read
Marketing
Donec adipiscing tristique risus nec

psum consequat nisl vel pretium lectus quam.

1 min watch
2 min listen
3 min read
Marketing
Dui id ornare arcu odio ut

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Id aliquet lectus proin nibh nisl. Aliquam id diam maecenas ultricies mi eget mauris pharetra et.

3 min watch
2 min listen
4 min read