Introduction
This Cookie Policy explains how EGO Digital Agency ("EGO Digital," "we," "us," or "our") uses cookies and similar technologies on our website. It should be read together with our Privacy Policy (which explains how we protect your privacy in general). By using our Site, you consent to the use of cookies as described in this Policy, unless you disable them using the options described below.
We use cookies and other tracking technologies to ensure our Site functions properly, to enhance and personalize your user experience, to analyze traffic, and to support our advertising and marketing efforts. We are committed to handling any personal data obtained through cookies in compliance with applicable privacy laws (including the EU ePrivacy Directive/UK PECR and relevant provisions of GDPR/CCPA).
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They enable the site to remember your actions and preferences (such as login, language, and other display preferences) over a period of time, so you don’t have to re-enter them whenever you come back to the site or browse from one page to another.
Cookies can be "first-party" (served by us, only when you visit our Site) or "third-party" (served by other companies that are part of our site’s ecosystem, such as analytics or advertising partners). Cookies can also be classified by duration:
Session Cookies: Temporary cookies that last only for the duration of your browsing session on the website and are deleted when you close your browser.
Persistent Cookies: Cookies that remain on your device for a set period of time after your session, unless you delete them. Persistent cookies have an expiration date coded in and are often used to remember your preferences for future visits.
We also use technologies similar to cookies, such as:
Web Beacons/Pixels: Tiny transparent images or scripts on a webpage or email that track when the page or email is viewed. They are often used in combination with cookies to understand user behavior (e.g., whether an email was opened).
Local Storage: Web browsers support local storage, which allows a site to store data on a user’s computer (within the browser) for persistent use. We may use local storage to save user preferences (like cookie consent choices) or to improve performance.
SDKs (Software Development Kits): If our services include mobile apps or integrate with others, SDKs can function similarly to cookies in those environments.
For simplicity, this Cookie Policy refers to all these technologies collectively as "cookies."
We use cookies and similar technologies for several reasons:
Essential Cookies (Strictly Necessary): These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you, such as logging in, filling in forms, or setting your privacy preferences. Without these cookies, some parts of our Site or requested services (like e-commerce checkout or account login) would not work. (For example, session cookies keep you logged in as you navigate between pages, and security cookies might help authenticate your identity and keep your account safe.)
Functionality Cookies: These cookies allow our Site to remember choices you make and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages. For instance, functionality cookies can remember your language selection, region, or other preferences so you don’t have to set them each time. They can also enable certain optional features, like a live chat support widget or remembering if you’ve already seen a pop-up (so it doesn’t show again).
Performance and Analytics Cookies: These cookies collect information about how visitors use our Site, so we can measure and improve its performance. They help us know which pages are the most and least popular, see how visitors navigate around the Site, and record any errors encountered. For example, we use Google Analytics cookies to gather aggregate information on site usage (such as number of visitors, time spent on each page, how users found our Site, and where users drop off). This data does not usually identify you directly (it often aggregates or anonymizes data), but if it does (like an IP address), we treat it as personal data. We use this information to maintain and enhance our users’ experience.
Advertising and Targeting Cookies: We (and our advertising partners) may use cookies to collect information about your browsing habits and interests in order to make advertising more relevant to you. These cookies remember that you visited our Site and may help us serve you ads on other websites. For instance, if you visited our Site and looked at a certain service, you might later see an advertisement for our company when browsing another site (this is often called remarketing or retargeting). Advertising cookies can also limit the number of times you see the same ad and help measure the effectiveness of ad campaigns. Any data collected via these cookies may be shared with our advertising partners. (Note: as of this policy date, we may use Google Ads remarketing and similar tools which utilize such cookies.)
Some cookies serve multiple purposes (e.g., a cookie can be used for both analytics and functionality). We categorize them based on their primary purpose.
Below are the categories of cookies on our Site, with examples:
Strictly Necessary Cookies: These cookies are essential for the operation of our Site. They include, for example:
Session Identifiers: (e.g., PHPSESSID or similar) which keep track of your session. If you log in, these cookies keep you authenticated as you move from page to page.
Security Cookies: (e.g., cookies that help prevent Cross-Site Request Forgery or remember earlier login attempts) to protect your account.
Preference Storage: A cookie that remembers your cookie consent choices or that you have an account so we can direct you to appropriate content.
These cookies do not store any personally identifiable information beyond what is necessary for their function. They are typically first-party and session-based. Because they are essential, they are placed without requiring consent (where exemptions apply, such as under EU law).
Functional Cookies: These improve the functionality and personalization of the Site. Examples include:
A cookie remembering your chosen language or region (so we can show content in the correct language automatically).
A chat widget cookie (from our support chat provider) that keeps the chat open and remembers your nickname between page loads.
A cookie that notes whether you are already signed up for our newsletter (so we don’t prompt you again).
These cookies may be first-party or set by third-party services that we integrate. While not strictly necessary, they enhance your experience. If you disable them, some features may not function as intended (for example, you may have to re-enter preferences each visit).
Analytics Cookies: Used to collect aggregate information about site usage. Examples include:
Google Analytics (_ga, _gid, etc.): These cookies distinguish unique users and throttle request rates. They tell us things like how many people visited, which pages, and how long they stayed. Google Analytics may also collect your IP (which we can anonymize) and generate broad geolocation data. We use this data to improve content and layout.
Hotjar or Similar (if used): Cookies that help track user interactions (clicks, scrolls) in an anonymized way for UX analysis.
Server Log Cookies: We might set a simple cookie to correlate with server logs for debugging (though typically analysis is done server-side).
Data from analytics cookies is generally aggregated. It helps us identify trends and does not aim to identify you personally. However, because some analytics tools (like Google Analytics) technically process personal data (e.g., IP addresses), we treat them with care and get consent where required.
Advertising/Targeting Cookies: If we run advertising or re-marketing campaigns, cookies here could include:
Google Advertising (e.g., IDE, DSID from DoubleClick): These cookies help Google display our ads on other sites to people who have visited our Site. They also measure the success of those ads.
Facebook Pixel Cookies: If we use Facebook Pixel, it sets cookies (like fbp) that allow us to show you ads on Facebook/Instagram after visiting our Site and to track conversions.
LinkedIn Insight Tag Cookies: (e.g., li_sugr, UserMatchHistory) if we use LinkedIn ads, to similar effect on LinkedIn's platform.
AdRoll, Bing, or Others: Should we use other ad networks, they may set their own cookies with similar purposes.
These cookies might collect device identifiers, browsing history, and inferred interests. They do not usually identify you by name, but they recognize your browser or device across sites. We only use these cookies to promote our own services, not third-party products.
You can manage preferences for these cookies, and many of our advertising partners are part of industry opt-out schemes (see "Your Cookie Choices" below).
Other Third-Party Cookies: Our Site might also include cookies from:
Social Media Plugins: For example, if we have a "Like" or "Share" button, Facebook/Twitter/LinkedIn may set cookies to allow that function and potentially for their own analytics/advertising.
Embedded Media: If we embed YouTube videos, YouTube/Google may set cookies (like VISITOR_INFO1_LIVE or YSC) for video functionality and tracking.
Content Delivery and Miscellaneous: We may use a CDN or infrastructure that sets a cookie to route requests efficiently (like for load balancing).
Each cookie we or our partners set will generally fall into one of the above categories. For a list of specific cookies, you can refer to your browser’s cookie storage or contact us for more details.
As noted, many cookies on our Site are set by third-party services that we use. Here are key third-party integrations and how they use cookies:
Google Analytics: (_ga, _gid, _gat, and others) – Google Analytics uses these cookies to collect information about how visitors use our Site. We use the information to compile reports and help us improve the site. The cookies collect information in an anonymous form, including (for example) the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Google may also use this data for its own purposes (see Google’s privacy policy for details). We have enabled features such as IP anonymization to enhance privacy.
Google Ads / DoubleClick: (e.g., IDE, test_cookie) – These cookies are used by Google’s advertising networks. IDE is used by Google’s DoubleClick to register and report the user's actions after viewing or clicking one of our ads for the purpose of measuring ad effectiveness and showing relevant ads to the user. test_cookie is used to check if the user's browser supports cookies at all.
Facebook Pixel: If installed, it sets a first-party cookie (_fbp) to identify browsers for the purposes of providing advertising and site analytics services. It works with other cookies set by Facebook to deliver a series of advertisement products.
LinkedIn Insight: If installed, LinkedIn may set cookies like UserMatchHistory, AnalyticsSyncHistory, li_sugr, which help track user interactions with our Site after interacting with our LinkedIn advertising or content.
Live Chat (if applicable): If we use a live chat support widget (such as Intercom, Drift, or others), that service may set cookies to keep the chat session open across pages, remember if you provided a name/email, or to track usage of the chat feature. These cookies ensure continuity of chat and may store pseudonymous user IDs.
YouTube/Vimeo (Embedded Video): If we embed videos, these platforms may set cookies to track video views and preferences (like autoplay, quality, etc.). For example, VISITOR_INFO1_LIVE tries to estimate your bandwidth, while YSC registers a unique ID to keep statistics of videos you’ve watched.
Social Media Buttons/Widgets: Our site might include buttons to share content on social networks like Facebook, Twitter, LinkedIn. These buttons often use cookies that can detect whether you are logged in to the social network and track your interaction (though actual sharing is up to you).
Cloudflare or CDN cookies: If we use Cloudflare or another CDN, they might set a cookie like __cfduid (note: Cloudflare replaced this with server-side solutions as of 2021) for security to identify trusted traffic.
Each third-party’s use of cookies and the data gleaned is subject to their own privacy policies. We do not have control over third-party cookies – we allow them to be set (or not, depending on user consent) to provide functionality or analysis.
You have several options to control how cookies are used on your device:
Cookie Consent Banner: When you first visit our Site (and periodically as required), you will see a cookie banner or notification. In regions where it’s required (like the EU/EEA), this banner allows you to accept or reject non-essential cookies (such as analytics or advertising cookies). You can also customize your preferences by cookie category if our consent manager provides that option. Your selections will be remembered in a cookie (so if you delete cookies, you may be asked again).
Browser Settings: Most web browsers let you control cookies through their settings preferences. You can typically set your browser to:
Notify you when cookies are being set (so you can decide whether to accept them on a case-by-case basis).
Automatically refuse all cookies or third-party cookies specifically.
Delete cookies that have already been set.
The method for doing so varies by browser. You can find more information by consulting your browser’s help documentation. For instance:
In Chrome: Menu > Settings > Privacy and Security > Cookies and other site data.
In Safari: Preferences > Privacy (you can block all cookies or manage website data).
In Firefox: Options > Privacy & Security > Cookies and Site Data.
In Edge: Settings > Cookies and site permissions.
Note: If you choose to block cookies, the Site may not function as intended. Essential parts of the Site (like logging in or remembering your items in a cart) could be impaired.
Opt-Out of Analytics:
Google Analytics: You can install the Google Analytics Opt-out Browser Add-on to prevent data from being used by Google Analytics. (Available at tools.google.com/dlpage/gaoptout for most browsers.)
Alternatively, in our cookie banner, you might have the option to opt out of analytics. If you previously consented and want to change that, look for a "Cookie Settings" link on our Site to adjust preferences.
Opt-Out of Interest-Based Advertising:
Many advertising networks participate in industry opt-out programs. You can visit the Digital Advertising Alliance (DAA) opt-out page at optout.aboutads.info or the Network Advertising Initiative (NAI) opt-out page at optout.networkadvertising.org to opt out of interest-based advertising from companies participating in those programs. (Note that opting out through these mechanisms uses cookies too – specifically opt-out cookies – which rely on your browser, so if you clear cookies or use a different browser, you'll need to opt out again.)
For mobile devices, check if your device settings allow you to limit ad tracking or reset your advertising ID. Both iOS and Android offer settings to control targeted advertising.
For specific platforms: You can adjust ad preferences on Google (Google Ad Settings), on Facebook (Ad Preferences), on LinkedIn, etc., when logged into those accounts.
Global Privacy Control (GPC): GPC is an emerging browser setting that signals a universal opt-out of selling/sharing data. Where legally required (e.g., in California), our Site honors GPC signals as an opt-out of analytics/advertising cookies that could be considered a "sale" or "share" of personal information. (This is in addition to any consent choices you’ve made.)
Do Not Track: Do Not Track (DNT) is a setting you can enable in your browser to signal that you don’t want to be tracked across sites. However, there isn’t a broad consensus on how websites should respond to DNT. As mentioned in our Privacy Policy, aside from GPC for California, we currently respond to tracking preferences mainly through our cookie consent tools rather than DNT signals.
Keep in mind:
If you delete cookies, any preference you set (including opt-out cookies) will be lost and need to be re-set.
If you use multiple browsers or devices, you will need to adjust settings on each to fully opt out.
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or to comply with legal requirements. We will update the "Last updated" date at the top of this Policy when we make changes. If the changes are significant, we may provide a more prominent notice or ask for consent again (for instance, if we start using a new category of cookies that requires consent).
We encourage you to review this Cookie Policy periodically. By continuing to use our Site after any updates become effective (and after we've given any necessary notices or obtained consent), you agree to the revised Policy.
If you have any questions or concerns about our use of cookies or similar technologies, you can contact us:
Email: hello@ego-digital.com
Mailing Address: EGO Digital Agency, Tel Aviv, Israel
For more information about how we handle personal data (including data collected via cookies), please see our Privacy Policy. If you need help managing your cookie preferences or opting out, let us know and we will do our best to assist you.